About Buttermush

Buttermush is a Swedish brand founded in Stockholm, created to make clothing that doesn’t take itself too seriously. The brand is operated by TradeLab, the company that also runs TISHOR.SE — one of Scandinavia’s fastest growing t-shirt shops since late 2021.

With a global network of partners in production and logistics, TradeLab works continuously to improve how people experience e-commerce — making sure orders arrive smoothly, quality stays consistent, and the process feels effortless (most of the time).

Since 2021, over 100,000 products have been sold across Sweden and Europe. That experience is now channeled into Buttermush: a brand built on soft cotton, bold prints, and a slightly ironic outlook on life.

Our goal? To spread the butter worldwide.